Tesco Mobile is offering customers the opportunity to upgrade to 4G for just £2.50, which it is describing as “less than a cup of coffee”.
The upgrade is available for all Tesco Mobile customers who have a mobile phone or SIM Only contract, and who live in areas where O2’s 4G service currently operates. This includes towns such as Bradford, Birmingham, Coventry, Leicester, London, Leeds, Sheffield and Nottingham.
However, by the end of the year, O2’s 4G service- which Tesco Mobile runs on- will cover many more cities, including Newcastle, Manchester, Glasgow, Edinburgh and Liverpool.
This news comes the day after EE, the first network operator to offer 4G in the UK, slashed the price of its 4G service. With O2 and Vodafone having only launched their own 4G services in August, EE is ahead of the game, and is intent on beating its rivals.
Tesco Mobile’s £2.50 upgrade charge is an opportunity to allow customers to test out the new service with no long term obligation to commit. Users will be able to add or remove 4G to their tariffs as they choose, and can increase or decrease their monthly data allowance accordingly.
Mobile network, Three, is set to launch its own 4G service by the end of the year, at no additional cost to its existing users.
To find out more about 4G, take a look at our What is 4G? article.