O2

The origins of the O2 network date back as far as 1985 when the UK government first issued two GSM (Global Standard for Mobile Communications) licenses. These were awarded to two companies, namely Vodafone and Cellnet.

O2 began life at this time as the Cellnet network. Right from the very start, Cellnet was at a disadvantage to its rival Vodafone because ownership was split between two companies: BT and Securicor. Unlike Vodafone - at that time, part of the Racal Group - Cellnet decisions needed to be passed by the boards of both companies for investment.

Nevertheless, both networks flourished and they set about creating an infrastructure based on the GSM standard at the 900 MHz frequency channel. By the early 1990s, each network had a customer base of around two million: the mobile boom had begun. Both networks were faced with unprecedented growth, consistently doubling their customer bases, year after year.

Eventually, Cellnet fell behind Vodafone due to its organisational constraints and the decision was taken to re-structure the network, this time with a higher level of share ownership for BT. As a result, BTCellnet emerged and, with decisions being made faster, BTCellnet attempted to narrow the gap with its rival, Vodafone.

Vodafone continued to develop a strong brand identity, while BTCellnet - by this time the second-largest network ahead of Orange and One2One - fell further behind. Further investment was sought from an investment consortium and the company was once again re-badged under a fresh brand: O2.

The O2 network went about establishing a brand identity under the slogan "its your O2, see what you can do". In addition, over 400 UK stores were re-branded as O2 and the company began investing heavily on the Internet.

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Model / Handset Any Blackberry 8520 Curve Blackberry 8520 Curve purple Blackberry Bold 9000 Blackberry Bold 9700 Blackberry Curve 8900 Blackberry Storm2 9520 HTC HD2 LG KU990 Viewty LG Pop GD510 Nokia 2330 Nokia 5800 XpressMusic red Nokia 6303 Classic Silver Nokia 6700 Classic Silver Nokia N86 8MP Palm Pre Samsung B2700 Black Samsung Genio Touch S3650 Samsung Pixon Samsung Tocco Ultra Blue SIM Only SIM Card Sony Ericsson Aino white Sony Ericsson C903 Black Sony Ericsson Satio silver Sony Ericsson W995 Black	Network Any O2	Minutes Any 75 150 300 400 600 700 800 1200 1600 3000	Texts Any 125 250 300 500 600 1000 1400 1600 2400 3200	Handset Price Any Max Free Max £50 Max £100 Max £200 Over £200	Sort by Cheapest Line Rental
Free Gift Any	Data (MB) Any 0 15000	Line rental Any Max £25 Max £30 Max £35 Max £40 Max £45	Term Any 1m 12m 18m 24m	Cash back Any Exclude

Phone	Network	Minutes	Texts	Deal Information		Monthly
Free	SIM Only 10 1m contract £10.00 per month	150 Minutes	300 Texts	150 minutes and 300 texts per month Average line rental after cash back equivalent to: £10.00 Total contract cost over 1 months: £10.00 Free SIM Card		£10.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	SIM Only Online 15 1m contract £15.00 per month	300 Minutes	600 Texts	300 minutes and 600 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 1 months: £15.00 Free SIM Card		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Clearance Handset		£15.00
Free	Online 15 24 Months 24m contract £15.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £15.00 Total contract cost over 24 months: £360.00 Free Handset		£15.00
Free	Online 20 18 Months 18m contract £20.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £20.00 Total contract cost over 18 months: £360.00 Free Handset		£20.00
Free	Online 20 18 Months 18m contract £20.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £20.00 Total contract cost over 18 months: £360.00 Free Handset		£20.00
Free	Online 20 18 Months 18m contract £20.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £20.00 Total contract cost over 18 months: £360.00 Free Handset		£20.00
Free	Online 20 18 Months 18m contract £20.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £20.00 Total contract cost over 18 months: £360.00 Free Handset		£20.00
Free	Online 20 18 Months 18m contract £20.00 per month	75 Minutes	250 Texts	75 minutes and 250 texts per month Average line rental after cash back equivalent to: £20.00 Total contract cost over 18 months: £360.00 Free Handset		£20.00

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Model / Handset Any LG GW300 LG GW520 Calisto LG New Chocolate BL20 purple LG Pop GD510 Nokia 2330 Nokia 2730 classic Nokia 6303 Classic Silver Nokia 6700 Classic Silver Nokia X3 red Samsung C3050 Samsung C3050 Pink Samsung E2100 Samsung E2120 Samsung Genio Touch S3650 Samsung Tocco Lite Sony Ericsson Jalou Sony Ericsson W395 Sony Ericsson W595 pink Sony Ericsson W595 silver

Handset Price Any Max £25 Max £50 Max £100 Max £200

Network Any O2

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