The world’s favourite online messaging app just got a whole lot friendlier, after Whatsapp confirmed that it will no longer be charging users the 69p yearly subscription fee.
Whatsapp has long been considered one of the best ways of keeping in touch with contacts through your phone, mainly because it works entirely over your internet connection, costing you nothing to send messages via Wi-Fi. But has stuck with its rigid 69p yearly subscription cost which raises its head after using the service for one year.
Now we won’t need to worry about shelling out that cash, as Whatsapp is getting rid of the moneymaking tactic – which normally brings more than a frown from most customers.
One thing which the Whatsapp subscription has always ensured is that we wouldn’t be seeing any ads popping up while we’re using the app. However, it seems that the service will still be avoiding the direct display of ads, event without the 69p subscription fee raking in the cash.
This means that unlike many gaming and other messaging apps, Whatsapp will be kept ad-free.
However, the service does have to make money somehow, and it seems to have found a way; by letting companies contact their customers through the service.
Whatsapp is obviously testing the waters to begin with, and is trying its best to make it sound as friendly as possible. The company claims that only companies you want to hear from will be messaging you, and only to ensure you’re as informed as possible.
The messaging service claims that it will be useful because your air travel company will be able to inform you if your flight is delayed or cancelled, or your bank could let you know if it thinks your account is being used fraudulently. We’re yet to see any confirmed details about this however.
This kind of development won’t be going ahead for a good while yet, so we still have plenty of time to make use of Whatsapp for free, without having to worry about companies getting in touch with us over the service.
The tool’s currently set to be tested in the USA with a small portion of mobile users, so it’s highly unlikely that you’ll be falling into the testing bracket anytime soon. Although in the future this kind of thing may start spreading to the UK, so be aware.
So, do you think it’s a good thing that Whatsapp is ditching its paid subscription service? Are you happy to allow companies to message you through the app? Let us know on Facebook, Twitter or Google+.
Written by Luke Hatfield