The past few weeks have marked a tough time for BlackBerry; having announced it will let go of 40 per cent of staff and that it might sell the company to FairFax Financial Holdings, now it has emerged that the real reasons behind BlackBerry’s demise lies within the organisation itself.
After the launch of BlackBerry 10 in January, the Z10 flagship failed to win the hearts of smartphone users across the globe, leading to BlackBerry taking losses throughout the past 6 months.
Today, however, it has surfaced that while BlackBerry products proved less than successful in recent months, it was internal relations which caused a major divide within the company.
Arguments between BlackBerry CEO, Thorsten Heins, and other senior executives such as BlackBerry’s co-founder, Michael Lazardis and former co-CEO, Jim Balsillie broke out over the decision to omit a physical keyboard on the Z10. According to CNET, Lazardis backed the Q10 device which sports BB10 because it represented what BlackBerry was all about- a physical keyboard- whereas the Z10 with its touchscreen display, did not.
The man behind the plan to offer the popular BlackBerry Messenger (BBM) to other operating systems, Balsillie, also faced opposition from senior execs including Heins, who didn’t see the potential in this cross-platform strategy. As a result, Balsillie decided to leave the company in 2012.
So what was the real reason behind BlackBerry’s failure to make a comeback?
While there’s no denying that BlackBerry’s new range of smartphones failed to bring in the riches the company had hoped for, a divided firm shows deeper trepidations- both for the company’s future and new range of products- which were inevitably going to transpire to the consumer.