Sony has finally announced its latest flagship phone, the Xperia Z4, but numerous questions are still being raised about the commercial ability of the device.
Rumours have been rife about the Xperia Z4’s absence from MWC, where it was expected to be launched – with many fans expecting Sony to shelve the device.
However, it’s now been confirmed that the handset does exist – but there’s no word on whether it will actually be hitting the UK or any other western market.
A 5.2” display rocks a 1080p resolution, which is slightly behind the likes of the QHD resolution on the Samsung Galaxy S6 and LG G3, although it does match up equally with the HTC One M9.
The internal kit is a bit more impressive however, with a Snapdragon 810 chipset assisted by 3GB RAM and 32GB of expandable storage.
An octa-core 64-bit processor is also included, giving the new Sony smartphone a pacey feel about it as well.
The ever present Sony camera is also in play on the Z4, with a 20.7 megapixel rear effort boosted by a 5.1 megapixel front facing lens that’s ideal for selfies.
Rounding things off is a sizeable 2930mAh battery, which pretty much guarantees a lengthy battery life which also charges in a suitable time frame.
As with previous versions of the Xperia Z line-up, very little has been altered by the guys and girls over at Sony, resulting in a very similar look.
In fact, it’s so hard to spot any real design changes; it’s very easy to mistake the Z4 for the Z3, Z2 or even the Z1.
The aluminium frame is present once more and its glass construction measures up at just 6.9mm thick – which is once again protected with IP68 water and dust protection.
Whilst the phrase ‘if it isn’t broke, don’t fix it’ does come to mind – the lack of evolution from Sony is certainly a bit disappointing, if not boring.
It won’t be long now until even the biggest Sony smartphone fans will look elsewhere if the company continues to play things safe – without even showing a hint of improving its design.
Sony has only just confirmed that the Z4 will be heading to Japan sometime this summer, with absolutely no word on a launch outside of Asia.
This is definitely worrying, especially considering that Sony hasn’t seen any success with previous launches compared to the bigger names on the market over here. However, we do expect it to hit the UK at some point in the future.
Pricing details are also up in the air for now, but as with any high-end phone, don’t expect it to come in at a bargain price.
Written by Luke Hatfield