Sony Planning Six Month Smartphone Cycle

Sony Xperia Z2

Whilst Apple and Samsung are sticking to the script and releasing a brand new flagship handset once a year, it seems that Sony is breaking the mould, by releasing a brand new smartphone every six months.

We’ve all become accustomed to seeing a new iPhone every year around September and a new Galaxy S model during February, and then waiting a year for a new model, but Sony isn’t sticking with that mantra.

In fact, Sony is planning a successor to the recently unveiled Xperia Z2, which will be released around Q3 this year, with a possible change of design.


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Reports coming from Sony suggest that the company doesn’t want the Xperia design to go stale, so bringing out a new phone on a six month basis sporting a new design is the way to go.

This is hard to think of considering that we don’t even have the Xperia Z2 yet, but it certainly would be deviating from the flagship smartphone norm.

Sony has been busy over the past six months, having released the Xperia Z1, Z1 Compact, and Xperia Z2, and it is showing no signs of slowing down if this report is to be believed.

What do you think about having a six month cycle on flagship smartphones? Let us know on Facebook, Twitter or Google+.

Written by Luke Hatfield

XS SM MD LG