The news of Samsung buying Viv, the digital personal assistant created by the founder of Siri, resulted in lots of speculation and big expectations for the next Samsung Galaxy flagship. It looks like the manufacturers have bigger plans for their latest acquisition as it appears the Viv AI assistant will be featured on more than just the Samsung Galaxy S8.
Apple gave us Siri and Android has delivered the new and improved Assistant so it seems a natural move for other manufacturers to look at better digital assistant software for their smartphones. Samsung announced that it bought Viv, the AI assistant that was created by Dag Kittlaus who founded Siri.
The announcement of the move was hailed as the next step in AI assistance across devices by Samsung CTO of mobile communications Injong Rhee who said "Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem".
The Viv Assistant has been described as a different type of digital assistant when compared to the likes of Siri or Google Assistant. The main distinction is in Viv's ability to understand complex questions and it is able to support third party apps. The Viv AI assistant is also able to hold a human-like conversation with its user making this a more interactive and personal experience.
There has not been a confirmation on the exact features of the Viv assistant on the Samsung Galaxy S8 although it has been confirmed that developers can attach and upload services to Samsung's agent. This will inevitably lead to features being added to the assistant and this will only continue to evolve as more services are added by developers working on Viv-enabled options.
The Internet of Things (IoT) is taking off at an exponential rate with the connected home becoming a reality thanks to more and more appliances being released.
Samsung sees the Viv AI assistant playing a large role in their future and not just the smartphone or tablet sector. The manufacturer has confirmed plans for Viv-enabled wearables and home appliances so very soon we could be chatting to more and more of our electronics.
Samsung has many avenues to explore with their latest addition as Injong Khee confirmed when revealing their purchase "Viv was built with both consumers and developers in mind. This dual focus is what attracted us to Viv as an ideal candidate to integrate with Samsung devices and appliances".
The smart home continues to get smarter so we could very soon be chatting to our Samsung Viv-integrated fridge about ordering our weekly food shop or people across the UK telling their washing machine which cycle they want on that load of clothes.
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The CEO of Viv, Dag Kittlaus stated "Samsung offers us a unique opportunity to deliver a single conversational interface to the world's apps and services across a diverse range of products, at a global scale".
For now we can expect the Samsung Galaxy S8 to be the debut device for the new Viv AI digital assistant with lots of potential releases in the furture that will give us even more to talk about.
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Written by: Carmel Brown