Mobile phone giant Samsung is forecasting record sales for the last quarter; just days after HTC announced it had made a loss in the same July-September period.
Samsung is predicting a £5.8bn (10.1 trillion won) profit in the third quarter of 2013, mainly due to its successful range of Galaxy smartphones. If the company’s operating profits do match these kinds of figures, it will see Samsung’s profits jumping a whopping 25% from last year.
Analysts have attributed Samsung’s range of budget and high-end devices to the company’s success, with smartphones such as the Galaxy S4 and Note 3 catering to European and US markets, whilst lower-end devices such as the Galaxy Y being popular in emerging markets where smartphones aren’t subsidised.
On the other hand, HTC this week revealed that it had made its first recorded loss in the same period this year. The Taiwanese manufacturer made a net loss of £62m (2.97bn Taiwanese dollars), while HTC’s shares have fallen over 50% over the last 12 months.
Although at the start of the year HTC’s flagship model, the HTC One, showed promising signs for the company, rival smartphones released by Samsung and Apple have hit HTC hard.
HTC’s latest advertising campaign featuring Robert Downey Junior, however, suggests that the company is going all out to recover its fortunes over the next few months.
Does this news surprise you? Will Samsung’s hold over the smartphone market ease off any time soon? Let us know by getting in touch via Facebook, Twitter and Google+. Alternatively, make a comment below.
Written by Charlotte Kertrestel