The much anticipated Samsung Galaxy S4, officially unveiled in New York last month, was finally launched in the UK last weekend. However, mobile phone retailers Carphone Warehouse and Phones4U have announced that they are experiencing extreme shortages-due to such high demand- meaning that the device won’t be available in store until later this week.
The Samsung Galaxy S4, which is set to be a game changer in the world of smartphones this year, features a 5 inch super AMOLED touchscreen, 13 MP camera and sports features such as Smart Scroll, Smart Pause and Group Play.
The existing devices will be shipped as a matter of priority to customers who have pre-ordered the Samsung Galaxy S4 , with new customers not being able to get their hands on the handset for at least a week.
This is disappointing news from Samsung, and this performance isn’t brilliant for the company set on overtaking American super-giant firm, Apple in the smartphone and tablet arena. Rival device, the HTC One, also suffered similar setbacks when it was launched in March, though we didn’t expect Samsung to mimic HTC’s same mistakes.
Even before the Samsung Galaxy S4 officially went on sale, pre-orders for the device had outgrown pre-order figures from any other Android smartphone, including the incredibly popular Samsung Galaxy S3. So with so much hype surrounding the launch of the smartphone, why wasn’t Samsung more prepared?
Despite these obvious setbacks, however, I anticipate that the Samsung Galaxy S4 will break sales records for any other Android handset, perhaps overtaking HTC’s flagship, the One. And with Samsung Galaxy S4 deals starting from just £31 per month, you can’t blame people from wanting to get their hands on one!
Written by Charlotte Kertrestel