No don’t you worry, you read that correctly! Pepsi, yes Pepsi the soft drinks company, is planning to take on the smartphone market with its own branded device!
Unfortunately (or fortunately depending on how you think about it), it’s not likely that you’ll be seeing it as commonly as those cans of Pepsi you see in the newsagents, mainly because it’s only going to launch in China.
As you might have known already, Pepsi doesn’t exactly possess the capability or know-how to build a smartphone, so it’s very probable that the company will be enlisting help from a more well-known name on the tech market – similar to the way Google gets other manufacturers to build its Nexus phones.
Pepsi will then go about throwing its own branding onto the device, possibly including its logo on the back of the device just so you know that your phone was in fact a lovechild of the soft drink conglomerate. We’d also put good money on a version of the phone coming in red, white and blue to match the design of the company’s cans.
If you were wondering, it’s not likely that Pepsi’s biggest competitor, Cocacola, will be taking on the handset with one of its own. Let’s be honest, that’s probably a good thing…
Reports claim that the Pepsi smartphone will be named the ‘P1’, but won’t exactly be boasting the most powerful internal specs you can imagine.
A 5.5” 1080p display is promising, but its mid-range flavour is confirmed by the inclusion of a 1.7GHz processor, 2GB RAM and 16GB internal memory. On top of this we get a 13 megapixel rear camera and a 5 megapixel front facing lens for photo fans as well as a 3000mAh battery.
If you’re more interested in the operating system inside the phone, then you’ll have to make do with Android 5.1 Lollipop. There’s no word on any upgrade to Android Marshmallow, so we wouldn’t recommend holding your breath with it coming anytime soon.
Some optimistic rumours even suggest that a fingerprint scanner could make the cut as well, which could help boost the phone’s sales – if it happens to be true of course.
The Pepsi P1 is expected to make an appearance in China later on this month, so if you happen to have a love for Pepsi and would like to invest in smartphone from the company, you’d better keep your eyes peeled for a way to import the phone when it does get released.
Written by Luke Hatfield