It looks like Panasonic is bringing its latest mobile creation to British shores, announcing the DMC-CM1 to the UK market this week.
Panasonic hasn’t been a major player on the smartphone market as of yet, but one area it has performed in is in the camera sector, something which has clearly been the focus with this mobile creation.
Sporting a humungous 1” sensor (seven times larger than the smartphone average), the Panasonic DMC-CM1 is being marketed as a camera with a phone module attached instead of a phone with a fancy camera.
Originally Panasonic was only planning on releasing the device in select European markets, namely France and Germany. However, ‘high demand’ has apparently meant that the phone is now heading to the British Isles.
Unlike your average mobile phone the DMC-CM1 won’t be available in most standard smartphone retailers’ stores, instead basing itself in specialty camera stores. This pretty much solidifies its status as a camera before it being a phone, but obviously targets its key demographic in the process.
On the spec front we’re greeted with a Snapdragon 801 chipset, which will be able to compete with many of the stronger smartphones on the market. A 4.7” full HD display matches the size of the iPhone 6 but the jury’s still out on its performance.
2GB RAM is also included along with Android 4.4 KitKat, giving the Panasonic device quite an accomplished feel. Another notable inclusion is that of 4K video, which is still rare on smartphones today, with the likes of the Sony Xperia Z3 one of the few to feature it.
UK pricing details are still being kept quiet for now, but we expect this device to be on the expensive side to say the least. Listed at €899 in European markets, this prices the Panasonic handset at a whopping £715.
This makes it one of the most expensive smartphones on the market, eclipsing the price of many flagship phones which themselves are fairly hefty when it comes down to the cash register.
The handset itself will be available from the 1st December on a first come, first serve basis. This means that online pre-orders won’t be in effect with this release, so you’ll have to get up bright and early if you plan on grabbing this limited edition handset.
It’s not known publicly just how many of the Panasonic devices will be sold here in the UK, with the Japanese company stating that just a ‘limited number’ will be up for grabs. This number is expected to be into the thousands, but this is pure speculation until Panasonic confirms a number itself.
Written by Luke Hatfield