Nokia’s sales surpass expectations

Nokia’s sales surpass expectations

Nokia bosses can take a big sigh of relief this week as the company release a sneak preview of their Q4 sales figures. Although the final statement won’t be issued until January 24th, it appears that Nokia might be clawing its way back from its disappointing results over the past few years.

The Finnish manufacturer sold approximately 86 million devices in the last quarter of 2012, 5.9 million of which were from its smartphone range. It was the Lumia and Asha handsets which seem to have saved Nokia’s flailing sales figures, with Lumia sales supposedly accounting for €3.9 billion.

Although these figures may not be astounding, especially when compared to sales from the leading companies such as Samsung and Apple, results from the last three months of 2012 demonstrate a remarkable breakthrough for the once dwindling company. It has been suggested that the figures are higher than anticipated due to lower production costs than expected, and last year’s success is only heightened following a Q4 loss of €1 billion back in 2011.

Some critics have observed that Nokia’s figures are no higher than they were two years ago, though it would seem that an increase in sales, even if it only matches figures from 2011, is surely proving that the company is heading in the right direction.

And the future months can only get better for Nokia; over a quarter of handsets sold in the fourth quarter of last year were Windows Phone operated devices and with the release of the Nokia Lumia 820 and 920, it is only a matter of time until Nokia’s Windows operated handsets become more popular amongst users.  

 

Written by Charlotte Kertrestel

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