Former bosses at Taiwanese manufacturer HTC have today announced their plans to release a new range of smartphones under the new brand, Kazam.
It wasn't long ago that ex-Nokia bosses launched a rival smartphone called Jolla, and now it looks like former HTC employees are heading the same way.
Michael Coombes and James Atkins, who both resigned from senior positions in HTC, are venturing into newer pastures with the intention of producing mobile phones that suit the individual rather than the masses.
Although no information has been released regarding any devices in specific, Mr Coombes stated: “We believe your smartphone is a digital reflection of who you are, and since we are all different, it’s important that we don’t adopt a one size fits all approach”.
He went on to discuss the new company’s focus on local markets, which allows Kazam to react to the ever changing needs of the consumer.
CMO of Kazam commented: “Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service,” which raises the bar high in our ever-demanding expectations.
But is adding yet another mobile phone brand to the mix really a good idea? And will consumers turn their backs on the familiar manufacturers such as Samsung, Apple and Nokia? Let us know on Facebook, Twitter and Google+, or log in to post a comment below.
Written by Charlotte Kertrestel