Motorola launches a new “build your own phone” project

Motorola's Project Ara

Google-owned Motorola has collaborated with a Dutch inventor to launch a new style of mobile phone which can be built like Lego.

The project, called Ara, will sell mobile phones in their many components, and will allow users to add modules such as keyboards and batteries as they wish. The idea came from Dutch innovator, Dave Hakkens, who initially showcased his Phonebloks concept on the site Thunderclaps.

A spokesperson at Motorola said the aim of Project is "To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs and how long you'll keep it."

The issue of disused phones is one that is troubling environmental agencies throughout the world, with an estimated 1.5 billion devices being thrown away or discarded each year.      

Rather than get rid of a phone because of one broken component, Project Ara will allow users to simply replace the particular module that is in disrepair, saving the environment, and the customer, in the long term.

However, some critics have argued that the days of “build your own” devices has long gone, and that the cheap cost of already-made handsets has made the DIY approach redundant.

What do you think of the idea? Would you build your own phone? We want to hear from you! to post a comment below, or get in contact via Facebook, Google+ or Twitter!

Written by Charlotte Kertrestel

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