After much anticipation, built up by a somewhat cryptic publicity campaign over the past few weeks, the Moto X has finally been unveiled by Motorola. However, despite the company- which was taken over by Google back in 2011- making its Moto X advertising campaign a global affair, it has transpired that the device won’t be hitting the UK market after all.
The Moto X is Motorola’s first device to be launched by Google, and offers a variety of exciting features such as touchless control using voice commands, QuickCapture camera mode and a cariety of customisable removable covers.
The device aims to break the mould by being manufactured primarily in the US, though it now appears that this has caused the company to sell the Moto X only in America.
A spokesman from Motorola told TechRadar: "We are firmly committed to building a portfolio of products in Europe that show the best of Motorola as a Google company, but at this time don't have any immediate plans for Moto X to come to the region."
Instead, Motorola has hinted that Europe might benefit from other devices which are in the pipeline, though the news has still caused an outcry from critics who feel that they were duped into believing the smartphone would make it to British shores.
Written by Charlotte Kertrestel