Android continues to rule OS market share

Android continues to rule OS market share

Statistics and consumer data company, Statista, has just released its second quarter insights into the mobile phone industry. 

Once again, Google’s Android operating system has continued to hold the largest share of global smartphone sales at 86.2 percent. This is Android’s highest ever percentage of global sales and beats its last high of 84.7 percent, achieved in quarter three of 2015.

These second quarter gains follow on from gains in the last two quarters, which coincides with losses over the last three quarters by Apple iOS smartphones. iOS phones accounted for only 12.9 percent of sales, which is down the from operating system’s best performance of 23.8 percent, achieved in quarter four of 2011.

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Both Google’s Android operating system and Apple’s iOS were introduced in 2007. Since 2009, when 6.8 million Android smartphones were sold, Android sales have risen to a staggering height of 1.16 billion global sales, in 2015. Android overtook iOS in terms of market share back in quarter two of 2010 and has never looked back since.

The remaining operating systems accounted for a tiny part of market share. Microsoft’s Windows Phone OS held 0.6 percent market share, which is down from its all time high of 10.2 percent. BlackBerry fared slightly worse at 0.1 percent market share, which is down from its all time high of 20.6 percent. 

However, it is worth noting here that BlackBerry has pre-loaded Android’s operating system onto its last two devices; the BlackBerry Priv and the BlackBerry DTEK50. This means that the sales of these handset are grouped under Android’s figures. 

Q2 smartphone sales

During the second quarter of 2016, global Android smartphone sales numbered 296.9 million. This was followed by 44.4 million sales of Apple’s iPhone, 2 million sales of Windows Phone devices and finally 400,000 sales of BlackBerry phones.

UK smartphone statistics

Ofcom’s latest research suggests that the proportion of adults in the UK with a smartphone has been steadily increasing over the last few years. In quarter one of 2014, 61 percent of adults owned a smartphone and this proportion has increased to 66 percent and 71 percent at the same time in the following two years.

The total number of UK mobile phone subscriptions has risen accordingly. At the end of 2013 there were 88.4 million subscriptions, which increased to 91.5 million subscriptions by the end of 2015.

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As expected, UK 4G subscriptions have grown from 2.7 million at the end of 2013 to 39.5 million subscriptions by the end of 2015. The use of 4G internet and online messaging and social sharing has seen the average number of monthly SMS and MMS sent drop from 139 in 2013 to 107 in 2015.

Together, the statistics from Ofcom and Statista show that there is still growth in the mobile phone sector and that smartphone services continue to shape the market. 

Written by: Michael Brown

XS SM MD LG