Microsoft, who bought Nokia’s mobile part of the business, has announced that it will gradually fade out the Nokia name on its new smartphones. Nokia’s range of Lumia smartphones will now become Microsoft Lumia, reflecting the branding of the new owners.
This news has been revealed despite Microsoft promising to keep the Nokia Lumia branding for 10 years.
The last Nokia smartphones are thought to be the Lumia 730, the Lumia 735 and the Lumia 830, which were launched last month. It is thought that all future Lumia smartphones will instead carry the Microsoft Lumia branding, starting in France, and gradually being rolled out across the globe.
Nokia first came to the mobile phone scene in 1971 and dominated the market in the '90s and early noughties with its range of feature and slip phones featuring the infamous Snake.
The Nokia 1110 is still the best selling phone of all time, selling a massive 250 million devices.
Microsoft first became involved with Nokia when the first Windows Phone was launched back in 2011. Since then, Nokia has been launching its Lumia range of smartphones powered by the Windows Phone operating system, until Microsoft bought Nokia’s mobile sector in 2013.
Nokia’s most recent smartphone launches include the budget Lumia 530 and 730, and the mid-range Lumia 830.
However, earlier in the year Nokia launched its first ever Android-powered handsets, the Nokia x, X+ and XL.
Written by Charlotte Kertrestel