Mid-range phones have built up quite a large part of the market over recent years, with many smartphone users looking to dodge flagship prices without heading back too far on the specs scale. Now it’s LG that’s jumping on the bandwagon, after officially announcing its new ‘Zero’ phone this week.
Set to launch this week in Asia, the Zero will be hitting the UK along with a number of other markets in the future, bringing the first fully metallic build from LG along with it.
If you know what you’re getting into, there’s very little that should be disappointing you with the LG Zero, especially when it comes down to the design of the phone.
Sporting a full metal design, the Zero is the only phone on LG’s roster to boast the material throughout its chassis, giving it a classy feel and a stylish look. Also, the same rear button design has also been introduced to add the volume and power buttons on the back of the handset, making the front of the phone clutter-free.
The phone’s also a decent size for a mid-ranger as well, with a 5” display being more than big enough for taking in TV shows and programmes, whilst not being too big to handle.
The LG Zero won’t be rocking flagship style internals, but you’ll still get some good performance levels from the phone when it does launch. It all starts with the 720p resolution on the aforementioned display, which brings HD style to the handset, albeit not at the level of 1080p or QHD.
A quad-core processor and Snapdragon 410 chipset handle the speed and performance of the handset for the most part, whilst 2GB RAM also has a role when the phone is dealing with multiple tasks at once.
Elsewhere, we get 16GB of internal storage, which can be upgraded if you make use of the MicroSD card slot. This means you won’t be left struggling for room should you need it, as long as you have some cash to invest of course.
Photography is dealt with by a 13 megapixel and 8 megapixel batch of cameras, both of which are more than impressive given the mid-range vibe that’s been employed on the handset. Topping everything off is a 2050mAh battery, which will be offering over a day’s worth of battery should all go to plan.
LG has officially launched the handset in Taiwan already, but a launch for other markets is being promised by the manufacturer, with the UK also included in that conversation.
Many will be hoping to see the handset pop up before Christmas, and this is likely to go ahead. Although even if it launches after the New Year, it should still prove more than popular amongst bargain hunters.
Written by Luke Hatfield