The battle goes on: LG hits back at Google

LG to stop producing the Nexus 4?

And so the story between Google and LG over the release (or lack thereof) of the Nexus 4 continues.

It wasn’t long ago that we were reporting on the shortage of the LG Nexus 4 on our shelves. In fact, I still haven’t received my order which I placed well over a month ago! And just last week reports emerged that LG is planning to pull any further production of the Nexus 4 in order to concentrate on future projects instead. Whether this is still in the pipeline for the South Korean manufacturer is still unknown, but it seems that LG is no longer prepared to hold its tongue. 

Recent reports suggested that Google is blaming the LG for its inability to get orders of the latest Nexus handset out on time. However, now it seems that the phone manufacturer is hitting back at Google, blaming the company for miscalculating demand for the Nexus 4.

Cathy Robin, the Director of Mobile Communications of LG in France, has said: “Google has presented forecasts calculated according to their previous sales history of Nexus. But they have been less [in] demand.” This news demonstrates the on-going battle between the two companies, and refutes the claim that the International Business Times made last week, which suggested that Google may continue to work with LG on future Nexus smartphones.

The LG Nexus 4 has been much anticipated; an upgrade from the Galaxy Nexus, the Nexus 4 boasts some impressive features, including a 1.5 GHz processor, a 4.7 inch screen and the latest Jelly Bean version of Android.

But it seems that there are turbulent times ahead as far as Google and LG’s partnership goes; whether LG will pull production on the Nexus 4, or whether feelings will continue to grow sour, only time will tell. Fingers crossed I can get my hands on the model before anything drastic does occur! 


Written by Charlotte Kertrestel