It looks as though LG could be targeting a new market through the final part of the year, after the company recently revealed two new smartphones at a more wallet-friendly price.
The L Series from LG will pack less of a punch in terms of power, but will make good viewing for budget consumers after a good deal.
The first of the two handsets is the LG L Bello, and is considered the more powerful of the two handsets from LG.
Available in white, black or gold, the Bello features a quad-core 1.3GHz processor and 1GB RAM, giving it a distinctively mid-range feel.
8GB internal memory can be expanded upon through a MicroSD card to ensure all of your data can be help on the handset as well.
Also, its 5” IPS display gives it an advantage over some other mid-range smartphones currently on the market thanks to its size.
Finally, with an 8 megapixel main camera finding its way onto the back side of the Bello, you know you’ll be getting a high quality camera as well, something which can’t be said of plenty other similarly powered handsets.
The second of LG’s new batch of budget smartphones is the L Fino, a slightly smaller and less powerful version of the Bello.
It boasts a 4.5” WVGA display, making it half an inch smaller than its competitor, whilst also sporting a 1.2GHz quad-core processor.
The same 1GB RAM sticks around for a second go in the Fino, with the same lens also staying intact on the back side, measuring up at 8 megapixels once again.
Its memory space is slashed in half compared to the Bello however, but is expandable, so shouldn’t be a cause for concern to consumers who’ve done their homework.
The Fino boasts a slightly larger array of colours, with white, black, gold, red and green all reportedly to be made available depending on location.
Both the Fino and Bello feature the same back panel button as the LG G3, which places the power button and volume rocker square on the back of the handset, whilst sporting plastic casing elsewhere.
The smartphones are set to be unveiled by LG at IFA in Berlin this September, an event which will run from the 5th-10th.
The duo are expected to be released for general sale shortly after, with Central America getting the first chance to buy the devices, whilst Europe, Asia and other markets will have to wait for a short while.
There is no information being circulated surrounding the expected price of the pair of budget phones, but they aren’t likely to break above around £200 sim-free, with contract deals rumoured to be in the £15-£20/month region.
Only time will tell about how well these two handsets do on the market, but we don’t see any reason why they might fail to achieve, especially considering LG’s seasoned experience.
Written by Luke Hatfield