We’ve heard a lot of things about Taiwanese mobile phone manufacturer HTC lately, both good and bad. Amidst a background of dwindling sales and disappointing results comes a slight glimmer of hope in the form of the firm’s new flagship model, the HTC One.
But now it seems that the HTC One isn’t bringing as much prosperity as it hoped, and key members of the company’s exec team appear to be jumping ship. Chief product officer, Kouji Kodera, has this week announced that he is leaving the company, following other HTC staff members such as Jason Gordon, vice president of global communications, Rebecca Rowland, the global retail marketing manager, the director of digital marketing, John Starkweather, and Eric Lin, the product strategy manager.
Lin, who left HTC just last week publically displayed his feelings towards the firm, Tweeting: “To all my friends still at @HTC- just quit. It’s tough to do, but you’ll be so much happier, I swear”.
HTC has always been considered the underdog in the mobile phone world, struggling to compete with the likes of Samsung and Apple. However, the Taiwanese company turned a corner this year by releasing the HTC One in an attempt to step up its presence in a particularly competitive market. And although the HTC One has received an excellent reception amongst critics and consumers alike, the lure of big firms like Apple and Samsung still appear to be too strong for consumers to resist.
Written by Charlotte Kertrestel