Apple’s never too shy when it comes to gloating about its levels of success, and it’s been no different this month after it showed off record sales for its latest handset.
Apple has reported that it sold 13 million iPhone 6s and 6s Plus devices in their first three days of trading following their release, making them the fastest selling iPhones to date.
The danger surrounding the launch of the iPhone 6s was always going to be the quality of its predecessor. The iPhone 6 was such a strong performer with its larger screen and new design, it was feared that the follow up 6s wouldn’t be able to upstage it.
On top of this, with its modest upgrades and identical design, these fears were further compounded among the general tech industry favourites, who thought Apple would fail to top the previous offering.
However, these doubts have since been blown away by the iPhone 6s and 6s Plus sales numbers, which top those of the iPhone 6 by around 30%. Having sold 13 million in less than a week, this beats the iPhone 6 sales which racked up ‘only’ 10 million.
This is thought to come down to the introduction of an improved camera duo, as well as the integration of 3D Touch, which is similar to the Force Touch feature on the Apple Watch.
Last year, the iPhone 6 and 6 Plus moved around 70 million units after just one quarter, Apple will be hoping to top these numbers this time around as well – especially after such a strong start.
This is a very achievable target for the Cupertino company to aim for, and one which will be assisted to by the increasing introduction of the iPhone 6s and 6s Plus within international markets. Over 100 countries will have iPhone access by the end of 2015, meaning that plenty of people could be picking one up before the three month mark ticks by.
This will also be very friendly to Apple’s board members as well, who saw record profits last year, and will be looking to see more of the same following the bright start shown by the 6s and 6s Plus.
Of course, if sales don’t go to plan, don’t expect Apple to scream and shout about it – so keep your eyes and ears open if you’re into this kind of thing!
Written by Luke Hatfield