Apple have allegedly been forced to pause production of the 5c, of which they have surplus, to concentrate on the demand for the 5s. This suggests UK customers have evidently not been wowed by the “unashamedly plastic” 5c.
The iPhone 5s is the money maker for Apple, but the 5c has a different objective: to bring people to Apple. The 5c as a more affordable iPhone has brought the usually high end Apple technology to low income households. This strategy to move away from high end handsets has paid off. A new, broader audience has been reached and tempted to try the brand.
“The good news for Apple is that this wider appeal is attracting significant switching from competitors” says Insight Director from Kantar Worldpanel Comtech, Dominic Sunnebo. Half of 5c owners have switched from other brands, particularly LG and Samsung.
Therefore, while at present the 5c has not brought in much revenue, it may help Apple more in the long run, bringing in previously excluded customers who could not afford the elitist new iPhones.
Upon release the iPhone 5s and 5c helped to raise Apple’s market share from the previous month, although neither have sold as well as the iPhone 5 did upon its release. However according to experts this is not surprising as people tend to prefer to wait for the full release of a whole new model instead of improvements to the existing model. i.e. people will wait for the iPhone 6 rather than the 5s and 5c.