iPad Air and new iPad Mini revealed

iPad Air and new iPad Mini revealed

iPad Air

Apple has finally unveiled its latest iPad, which the company claims to be its lightest full-sized tablet yet.

The aptly-named iPad Air has a 9.7-inch display and is just 7.5mm thick. It also weighs just 469g, which is a great deal lighter than the 662g iPad 4.

The iPad also will run iOS 7, which was launched last month, and will be powered by the same A7 chip as the iPhone 5s.

New iPad Mini

At the launch, which was held in California, Apple also revealed the latest iPad Mini, which features a 7.9-inch screen.

The key difference between the new model and the previous iPad Mini is its retina display; the latest iPad Mini’s display will feature 2014 x 1536 pixels, which is the same as the full-sized model.

With the tablet market steadily filling up with small-screened tablets such as the Nexus 7, Apple is feeling the need to step it up a gear when it comes to its own iPad Mini.

The iPad Mini will be available for £319, whilst the larger-screened iPad Air will have a price tag of £399. Both devices will be able to buy from 1st November.

Slow sales

Apple is hoping that the latest upgrades to its iPads will help to increase the tablet sales for the company. At present, only 19% of revenue comes from iPad sales, with more customers favouring the cheaper iPad Mini and iPad 2 models rather than shelling out for the higher spec tablets.

As we saw with the iPhone 5c, Apple is not interested in releasing budget devices, and despite the growing popularity of cheap tablets hitting the market such as Tesco’s Hudl and Argos’ MyTablet, Apple is intent on targeting the premium market.

As an attempt to keep in the game, however, last year’s iPad Mini will be reduced to just £249.

Is Apple doing the right thing by just targeting the premium market? Let us know your thoughts via Facebook, Twitter and Google+, or to post a comment.

Written by Charlotte Kertrestel