It seems incredible to believe that the app which has revolutionised smartphone technology around the world only turns three today.
The popular photo-editing app, Instagram, was established by two Stamford graduates and hit the Apple app store back in 2010. The aim of the app was to get around the problems that mobile phone users commonly complained about when taking photos, namely the quality of the images, as well as the time they took to upload to the internet.
Instagram revolutionised smartphone photography by offering 11 filters which could make your photos look somewhat retro and more artistic. The app also condensed files, allowing users to upload them to the internet in a matter of seconds rather than minutes or hours.
From a simple photo-editing app, Instagram has expended at a rate of knots to become one of the most popular apps of all time, even being named the “iPhone App of the Year” by Apple in 2011.
An Android version of the app was released in April 2012, and the app was bought by Facebook just 6 days later for a speculated cost of around $1bn.
Since then, Instagram has been downloaded by 150 million users worldwide, and is the app of choice by a whole range of politicians and celebrities, including Kim Kardashian, Barack Obama and Rihanna.
Although some critics have argued that apps such as Instagram detract from the skills of traditional photography, others argue that the app brings brilliant photography to the masses, allowing users to take, edit and share their photos with the world in just a matter of seconds.
Written by Charlotte Kertrestel