The hype surrounding HTC after the One flagship model was revealed last month is starting to dwindle rapidly, as the Taiwanese company fails to get the device out onto our shelves.
The HTC One was initially to be launched in the UK two weeks ago, on the 15th March, yet a statement issued by the company announced that the launch would be pushed back until Friday 29th March, with phones already on pre-order being sent out as priority.
In an updated statement issued on HTC’s website, a spokesperson has said: “HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews. The new HTC One will roll out in the UK, Germany and Taiwan next week”. It then went on to confirm that the device will be rolled out “across Europe, North America and most of Asia-Pacific before the end of April.”
In a concluding statement, HTC acknowledged “our customers’ patience, and believe that once they have the phone in their hands they will agree that it has been worth the wait.”
But with Samsung having revealed its impressive Samsung Galaxy S4 just under two weeks ago, HTC is playing on dangerous ground by failing to fulfil its customers’ demands at this early stage of the HTC One’s lifespan.
Written by Charlotte Kertrestel