Google assumes greater presence in the iPhone

Google assumes greater presence in iPhone

It’s hardly a well-kept secret that Google and Apple are the arch enemies of the mobile phone world. But now it would seem that Google is delving its way further into the iPhone through Apple’s app store.  But who is this really benefiting: Apple or Google?

Although iPhone users have always been able to install Google-created apps from the very beginning, Google has made a concerted effort to develop existing, and create new, apps for the iPhone over the last year or so. According to the New York Times blog, the company has also hired a number of developers to spend time creating such apps.

We all remember Apple’s Maps app debacle that emerged soon after the iPhone 5 was released last September, and we also recount that it was Google that swooped in to Apple’s aid, providing iPhone users with access to the Google Maps app instead. In fact, a Maps app which Google launched in December last year is reportedly the most downloaded application by iPhone users in the last month.

Other apps that Google provide iPhone owners with include the YouTube app and a Chrome Web browser app, which allows users to access the internet from a browser other than Safari. Currently, Google has made over 20 iPhone and iPad apps available in the Apple app store.

Although it may look at first glance as though Google is simply pushing people into Apple’s arms rather than steering them towards its Android devices, Google’s strategy is not as self-defeating as it appears. Analysts have commented that the company is simply filling the void that has been created by the thousands of iPhone users who don’t have access to as many Google apps as Android users. While Apple is obviously benefitting from this move, as an iPhone now looks more appealing than ever with the ability to access Google apps as well as Apple apps, it also creates potential problems for Apple; if Google can provide the basic functions on the iPhone such as an internet browser, email and maps, Apple could soon find its in-built functions becoming less and less popular by its users. 

Written by Charlotte Kertrestel