Ex-Nokia employees launch rival smartphone Jolla

Ex-Nokia employees launch rival smartphone Jolla

Employees who worked on a project abandoned by Finnish firm, Nokia, have launched their own smartphone based on the concept of the former Nokia phone, MeeGo.

The phone was intended to shake up the smartphone market by introducing a new operating system, now called Sailfish, into the mix. However, the project was abandoned when Nokia opted to install the Windows Phone OS on its Lumia devices instead.

The new smartphone, manufactured by employees who left Nokia in 2011, will feature a 4.5 inch screen, an 8MP camera and will be compatible with most Google apps.

However, the most notable feature of the Jolla phone is its design; the coloured back casing can be removed and replaced with a range of other cases, which in turn changes the design of the phone’s user interface.  

Colourful designs and removable casing is something that Nokia has always been known for. However, in recent times, the Finnish company has moved away from this trend, instead opting for a more upmarket approach to its smartphone design.

Mr Saarnio, chairman and co-founder of Jolla, however, grew attached to the idea initially intended for MeeGo: "The team really felt that this was one of the best phones in the market, even though it was quite under-marketed,” he has said. Mr Saarnio describes the innovative design and customised operating system as “an interesting way to show you 'belong' with something.”

The phone was launched yesterday (Wednesday) and will only be sold online for a price of €300.

Written by Charlotte Kertrestel