Being the first to market in the UK with a 4G offering was a great move for EE and now they have confirmed that they have reached one million 4G customers four months ahead of their expectations.
The other main players were up in arms when EE took to the UK with their 4G offering, stating that they had an unfair advantage as the other networks would not be able to offer 4G for months and it appears they were right now that EE can boast having one million users on the books before the others are even out of the gate.
O2 and Vodafone have only just launched their 4G offering and Three will not be in the market for 4G users until the end of the year so EE is well ahead of the competition.
Initially when the network launched 4G tariffs it appeared users thought they were too expensive and take up was slow, but with a restructure on pricing it looks like the UK 4G following is gaining momentum.
With more networks entering the arena users can expect some even better value price plans from 4G providers in a bid to get you over to their 4G side and users can finally enjoy all the features of 4G handsets like the Samsung Galaxy S4.
The UK 4G network is reportedly the fastest in Europe and compared to other markets the UK has one of the fastest 4G adoption rates even though initial research showed only a small proportion of users had considered switching to 4G.
Olan Swantee, CEO of EE, said "The UK mobile sector saw a huge shift 10 months ago with the launch of 4G from EE, We set a new standard for UK mobile networks, and the way consumers and businesses are busy using their mobile devices in this country has been transformed.'
EE is also looking to expand its 4G offering with deals on handsets at all price points and not just high end phones as it does at the moment. With a range of mid-spec and budget phones the high take up success of EE 's 4G plans looks set to continue.
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Written by: Carmel Brown