BlackBerry Z10 price cut to boost sales

BlackBerry Z10 price cut to boost sales

The price of a BlackBerry Z10 device on contract has been slashed in the US as an attempt to boost sales, it has been reported.

The device cost $199 on contract just four months ago, and has now been reduced to just $49 (plus contract). In the UK, however, the BlackBerry Z10 can be found on contracts starting from just £22 per month including a free handset.

BlackBerry has not made it clear exactly what reasoning is behind the price cuts in the US, though it has been speculated that it is because of the Canadian company’s failure to made a comeback with its BlackBerry 10 platform this year.

BlackBerry recently announced losses of over $84m in the last quarter of 2013, though refused to give a breakdown of where the largest losses were accumulated. They did, however, confirm that over one million Z10 devices were shipped in the first three months of this year, suggesting that the BB10 hasn’t been a total disappointment.

Will BlackBerry make a successful comeback? Or should the Canadian firm cut its losses? to post a comment, or get in touch on Facebook, Twitter and Google+.  

Written by Charlotte Kertrestel