BlackBerry unveils new smartphone for emerging markets

BlackBerry Q5 unveiled

It’s been a busy few days for Canadian firm, BlackBerry; not only did the company’s CEO Thorsten Heins announce that BBM will be rolled out on Android and iOs devices, but he also unveiled a new BlackBerry device which will hit the market in July this year.

The BlackBerry Q5 will feature a physical QWERTY keyboard reminiscent of past BlackBerry handsets, as well as a 3.1 inch touchscreen.

The handset won’t be destined for the UK any time soon, though, as the Q5 is aimed at targeting the emerging market, where BlackBerry devices are still incredibly popular.

The device will be rolled out in parts of Europe, Asia, Africa and Latin America from July onwards, where it is hoped to spread the use of the BlackBerry 10 platform across the globe.

Speaking at the company’s developers conference in Florida yesterday, Thorsten Heins, stated:  "We understand the importance of having devices to suit all markets and needs", which has led to the decision of targeting emerging markets where budget smartphones are in high demand.  

However, with Nokia also playing the same game with its intentions of releasing the Nokia Asha 501 next month, BlackBerry has immediate competition, even in this market. Although the price of the BlackBerry Q5 has not been revealed, the Asha 501’s impressive price tag of just £65 suggests that BlackBerry’s Q5 device is going to have to be cheap in order to compete.

Written by Charlotte Kertrestel

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