This time the attack focuses on tablets; more notably how their existence will soon be rare as larger screened smartphones take their place. Speaking this week, Heins stated: “In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Although there is some truth in the concept that tablets are decreasing in popularity against smartphones, Heins’ rejection of the devices is an indirect attack on both Apple and Samsung, who have made considerable efforts to make it in the tablet market.
Heins denied any claims that a BlackBerry tablet is in the pipeline, insisting that a BlackBerry tablet would have to be completely unique, and that while Heins “want[s] to gain as much market share as I can,” he doesn’t want to be “a copycat”.
Mr Heins even went on to say: ““In five years, I see BlackBerry to be the absolute leader in mobile computing” – a confident statement to say the least. Though whether BlackBerry has a right to be confident following the BlackBerry Q10’s successful sales at Selfridges stores last weekend will remain to be seen since the device doesn’t go on sale across all major retailers until this week.
BlackBerry has had a tough time of it in recent months, first of all initiating the company’s comeback after dwindling results, and then trying to combat slow sales of the BlackBerry Z10 device launched in January. But one thing is clear; however Thorsten Heins plans to make the Canadian company the top dog in the mobile phone industry will work, I don’t think either Apple or Samsung are quaking in their boots just yet..Written by Charlotte Kertrestel