The rumoured BlackBerry Z30 was officially unveiled to the world yesterday, becoming BlackBerry’s fourth device to sport the new BB10 operating system.
The Z30 has a five inch screen, which makes it the biggest BlackBerry released to date. The smartphone will also feature a more powerful battery, which BlackBerry promises could last for up to two days between charges.
Compared with most top range models, the BlackBerry Z30 will only feature a dual-core processor, an 8 megapixel camera and 16GB of storage. However, the device will sport BlackBerry’s updated version of BB10 in the form of BB10.2, which is said to offer a number of updates, refinements and features.
The UK market will also be one of the first destinations for the BlackBerry Z30, which will be released as soon as next week.
This news might come as a surprise to many after BlackBerry only last month shared its concerns that the company may have to sell.
The BB10 platform released in January of this year marked a make or break period for the Canadian firm, and it seems that, nine months later, the BlackBerry Z10 and Q10 have not done enough to dig BlackBerry out of the hole that it has fallen into.
Some critics blame BlackBerry for not offering enough apps in the BlackBerry World; BlackBerry had a real opportunity to become the third most popular OS after Android and iOS, yet Windows Phone has managed to win over more users instead, leaving BlackBerry trailing behind.
BlackBerry has also announced today that it plans to cut thousands of jobs by the end of the year, despite launching the Z30 device to recoup its fortunes.
BlackBerry has revealed that up to 40 per cent of its staff could lose their jobs, with the redundancies occurring in waves over the next few months. Critics have commented that letting go members of staff was the final indication that BlackBerry is giving up the ghost, and that the company could disappear from the smartphone market sooner than we expected.