BlackBerry’s CEO, Thorsten Heins, has been causing controversy in Australia this week, where the BlackBerry Z10, the company’s latest flagship device, is being launched.
Speaking to the Australian Financial Review, Heins made clear his feelings about Apple’s lack of innovation in its latest products. He at first commemorated the American super-giant for bringing us the iPhone back in 2007, saying: “they did a fantastic job with the user interface, they are a design icon”.
However, BlackBerry’s CEO then went on to state that he believes that Apple’s leading position in the market is vulnerable due to that fact that its latest devices, the iPhone and iPad, are not embracing new ideas.
Reiterating this point, Heins stated that innovation is the key to success in an industry where technology changes and develops continuously. In the report, he stated: “if you don’t innovate at that speed you can be replaced pretty quickly”.
Heins confidently backed up his claims by insisting that the BlackBerry 10 platform is better for multi-tasking that Apple’s iOS, due to the BlackBerry operating system functioning more like a laptop by running multiple apps at the same time, whilst Apple runs its apps in a different manner in order to decrease battery depletion.
However, is Heins might be shooting himself in the foot with these claims? Can BlackBerry ever realistically beat Apple’s superiority in the smartphone market?
Although Heins was keeping details of its expanding app store under wraps at the Z10 launch in Australia, it is suggested that the BlackBerry World’s 70,000 apps still has nothing on Apple’s estimated 800,000. While the BlackBerry Z10 is an impressive device, until its app store is as fully stocked as Apple’s, it is unlikely that it will be fighting in the same ring as the iPhone.