The past two weeks have been busy for BlackBerry; not only has the company formerly known as Research in Motion (RIM) changed its name in order to reflect its devices, but the new BlackBerry 10 operating system, as well as two handsets, the Z10 and the Q10, have been released.
BlackBerry has suffered from a bad couple of years, with dwindling sales figures being compared to the growing popularity of Samsung and Apple devices, and a comeback from the company which essentially brought us the smartphone has been anticipated since last year.
With the launch of the BlackBerry Z10 and Q10, both running the new BlackBerry 10 platform, the tech world went wild; though some sceptics argued that it was too late for BlackBerry to make a successful comeback, the response that the two new devices have received suggest otherwise.
A statement from BlackBerry’s CEO, Thorsten Heins, released last night, says: "In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada.”
The President of the company then went on to discuss how successful the BlackBerry Z10 has been here in Britain: “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."
This sounds promising news for BlackBerry, though until the initial hype surrounding the device dies down, we won’t be able to see whether the Z10 will as prolonged a success as its competitors, such as the Samsung Galaxy S3 and iPhone 5, have experienced. In the meantime, we are eagerly waiting for our own chance to play with a Z10 handset: watch out for our verdict.
Written by Charlotte Kertrestel