BlackBerry has filled the news in recent months with announcements about its new BlackBerry 10 operating system, due to be unveiled in Toronto today.
Although the launch of the new BlackBerry 10 platform has had to be postponed twice up to now, RIM’s European MD, Rob Orr, claims that the operating system is now ready to be launched to the world’s press today. The OS will be first experienced via the Z10 device, BlackBerry’s flagship handset that is believed to be the first of many which will get RIM back on track this year.
The BlackBerry Z10, according to a commentator close to the manufacturer, is said to be a huge improvement on previous BlackBerry models, and more closely matches the trends and specs required in a top of the range smartphone. With an 8 MP rear-facing camera, an internal memory of 16 GB, and an impressive 1.5 GHz dual-core Qualcomm processor, the Z10 could rival the likes of the iPhone 5 and Samsung Galaxy S3. The one noticeable feature missing from the Z10, though, is the physical QWERTY keyboard that makes a BlackBerry handset instantly recognisable. That said, reports suggest that the familiar looking keypad is set to appear on one of the range's devices due to be released later in 2013.
But what critics are more concerned with is whether the BlackBerry 10 OS and new Z10 device will be enough to get RIM back on track. Just three years ago, no self-respecting businessman would be seen without their BlackBerry handset, but since then, faster models with larger handsets have taken over the smartphone world. Whether users will be put off by the stigma of being a BlackBerry owner, or whether the new Z10 will emerge as the next big thing, only time will tell.
Written by Charlotte Kertrestel