Argos has announced the launch of a budget tablet aimed at the “tween” market of eight to thirteen year olds, offering much of the performance quality of other tablets, but with built in parental controls.
MyTablet comes ready loaded with apps and games such as BBC iPlayer, Angry Birds and Facebook, and runs Android Jelly Bean 4.2.2 operating system, giving access to thousands more apps through the Google Play store.
The 7-inch MyTablet is available in either pink or silver, carries a front and rear facing camera, and has a built-in 8GB memory, alongside a Micro SD port for additional memory.
Argos hopes to reach those who cannot afford the more common tablets such as the iPad with MyTablet, presenting it as an affordable Christmas gift for tweens.
The managing director of Argos, John Walden, said: "Millions of people have bought tablets during the last year but there is still around 75% of the UK population without one. We know that tablets will feature heavily on Christmas lists this year."
The launch of Argos’ MyTablet comes just weeks after the Tesco launched their new tablet, the Hudl, which is also aimed at those with a lower budget, priced at £119. MyTablet undercuts the Hudl’s price, at £99.99, so there looks to be some competition in the budget tablet market this Christmas.
|Tesco Hudl (left) Vs Argos MyTablet (right)|
MyTablet faces competition not just from Tesco but also the Amazon Kindle Fire, also priced at £99, as well as Google’s latest tablet, the Nexus 7, at £199.
This news also comes on the same day that LG have announced their G Pad 8.3 tablet is becoming available in the UK in time for Christmas.
MyTablet is available now from argos.co.uk
Written by Isabelle Barker.