Apple extends its map service to compete with Google

Apple extends its map service to compete with Google

Apple has announced this week that it has made steps to improve its indoor mapping facilities presumably in an attempt to compete with Google maps.

The American super-giant has bought an indoor mapping specialist, Wifislam, for a tidy sum of £13m, according to a report issued by the Wall Street Journal.

Although Apple has been at loggerheads with rival Google over recent years, an Apple spokesman stated that the company "invests in smaller technology companies from time to time, and we generally do not comment on our purpose or plans."

Disappointment in Apple’s maps arose when the iPhone 5 was released last year, and many users’ complaints about missing locations and confusing search boxes led to an official apology from chief executive, Tim Cook. In the apology, Cook even recommended that iPhone and iPad users install Google maps as an alternative while Apple was fixing its own mapping issues.

But now it seems that Apple is ready to hit back at Google’s dominance in this area of the market. Currently, Google has accepted over 10,000 floor plans from businesses in an attempt to enhance its indoor mapping facilities.

And with Apple’s acquisition of Wifislam, which pinpoints locations in real-time within a 2.5m accuracy level using WiFi signals, Apple could be onto a winner.  

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Written by Charlotte Kertrestel