Most Popular Mobile Phones

Most popular phones on sale in the UK

What's the best 2017 mobile phone? With access to sales data for UK mobile phones, for a number of the UK's largest online retailers, put together a list of the UK's most popular mobile phones right now.

Top 10 Mobile Phones Right Now

Here, we regularly update a list of the top ten most popular smartphones.

1. Best selling Apple iPhone 8

Apple iPhone 8

The Apple iPhone 8 family is the most popular mobile phone and the duo, which includes the dual camera Apple iPhone 8 Plus, is well deserving of such high merits. The performance of the A11 Bionic chip brings the most fluid and fast acting experience and crucially makes the most of the battery reserves. This is crucial as battery performance still ranks as the number one requirement of mobile phone consumers.

Apple iPhone 8 deals

The latest iPhone enjoys a build that incorporates the strongest glass on a smartphone, achieved through fitting it to a laser welded steel foundation. The waterproof iPhone 8 has a True Tone wide colour gamut display, Touch ID biometric security and offers an Augmented Reality experience with stereo sound. The 12MP camera gives superb results and the iPhone 8 Plus has a dual camera with a telephoto lens for true optical zoom and bokeh blurred background effects.

2. Apple iPhone X

Apple iPhone X

The Apple iPhone X brings the future to today with AR gaming and apps presented on a screen that fills the front of the phone, from edge to edge and from top to bottom. The alluring design sees the use of premium materials such as surgical grade stainless steel.

Coming October 27th

Premium features include Face ID facial recognition, which is accurate to one possible error in a million. The TrueDepth camera offers up studio quality portrait photography that can add lighting and shading effects or blur the background. 

3. Samsung Galaxy S8 

Samsung Galaxy S8

The Samsung Galaxy S8 family, which includes the larger Samsung Galaxy S8+, introduces 2017 smartphone fans to the infinity display. The infinity display is elongated to fill more of the front of the phone and it curves over onto the side edges.

Samsung Galaxy S8 deals

Biometric security continues to receive high focus and an Iris Scanner unlocks the phone and gives access to a Secure folder. Desirable features includes the new Bixby digital assistant and a 12MP camera that is fast and accurate, even when lighting conditions are far from desirable.

4. Google Pixel 2

Google Pixel 2

The Google Pixel 2 family, which includes the full screen Google Pixel 2 XL, challenges the most popular smartphones of 2017. It does this in particular through its 12.2MP camera, which has been rated by DxOMark as the best smartphone camera in the world. The camera doesn’t include a dual lens but it can still create blurred backgrounds for portrait photos, with remarkable results.

Google Pixel 2 deals

Mobile phone shoppers are attracted by features like the Always-on Display, aluminium body and fingerprint security. However, the newest attraction is the Active Edge that with a squeeze, activates the Google Assistant. Android Oreo is also pre-loaded, bringing handy new features like Notification Dots that let you see notifications on app icons and then swipe them away.

5. HTC U11


The HTC U11 has a premium 3D liquid glass surface design that is more alluring than almost any other finish. The Edge Sense once again brings squeezable functionality, recognising squeezes and squeeze and holds. The Edge Sense can be used to open apps, operate the camera, launch the Google Assistant or to launch text creation through Voice to Text dictation.

HTC U11 deals

Desirable features include BoomSound where the Hi-Fi edition speakers produce 100% more loudness and a 150% larger dynamic range, with a separate woofer and tweeter. The 12MP camera is paired up with a selfie camera that can capture images at a resolution of 16MP or with four times more light sensitivity on its lower resolution UltraPixel setting.

6. Samsung Galaxy Note 8

Samsung Galaxy Note 8

The Samsung Galaxy Note 8 is most popular with those looking for a super-sized display. The 6.3” Super AMOLED Infinity Display works in conjunction with the S Pen, which senses 4,096 degrees of pressure. The S Pen can be used for creating Screen-Off Memos and these can be pinned to the Always On Display for quick reference. The S Pen can even be used to cut out sections of video for sharing on social media.

Samsung Galaxy Note 8 deals

A hugely powerful processor with 6GB of RAM handles graphic’s software and advanced gaming. You can take you choice of security options with an iris scanner, facial recognition or fingerprint sensor. As a bonus, the Galaxy Note 8 is supplied with AKG tuned earphones and a 12MP dual lens camera with Live Focus for adjusting those beautiful bokeh effects.

7. LG V30

LG V30

The LG V30 has a very large 6” FullVision Display and media enjoyment is enhanced through Hi-Fi Quad DAC sound. This will play loss-less music file formats with 50% clearer sound, compared to standard DAC sound. This premium phone has become very popular with those looking for a more durable than normal design, being military tough and having passed US Military Certification.

LG V30 deals

The cinematic dual camera has a standard angle 16MP lens and a wide angle 13MP lens, giving optical zoom and cool Point Zoom trickery. Point Zoom moves and zooms during video recording on subjects, wherever they are in the frame and whenever you wish. You can also take your choice of facial, voice or fingerprint recognition.

8. Monqi Kids Smartphone

Monqi Kids Smartphone

It is not all about phones for adults in the 2017 list of most popular phones. The Monqi Kids Smartphone has been designed to run in conjunction with an app that can be downloaded onto a parents Android or Apple smartphone. The app allows the parent to set up geo-fencing alerts for home, school and other locations.

Monqi Kids Smartphone deals

The Monqi Parent App can also be used to see where the child is, what the child is doing on the phone and to limit the child’s actions in terms of app use, calls and messaging. The phone is highly desirable for the child too with an edge-to-edge screen, Android operating system, kid’s safe app store and a powerful Sony made 13MP camera.   

9. Huawei P10

Huawei P10

The Huawei P10 is most popular with those who really take their photography serious. The thing that sets this camera apart from others, is that it is made in conjunction with Leica. There first ever Leica Dual Camera on a smartphone combines a 20MP monochrome lens with a 12MP RGB lens. With 3D facial detection, studio portrait quality photos can be captured in that Leica style. You can read more about this in our Huawei P10 review.   

Huawei P10 deals

The Huawei P10 is also a performance king with a processor that uses machine learning and Ultra Memory technology. Through these technologies it allocates, recycles and compresses memory. By doing this, memory is allocated and reserved for the apps you use most, so that they open faster than ever before.

10.Alcatel U5

Alcatel U5

Once again deviating away from premium smartphones, the Alcatel U5 has shone through as a popular phone for those on a smaller budget. The emphasis is on fun and the selfie camera brings this home with live Face Masks, Face Beauty, Face Show animations and Instant Collages.

Alcatel U5 deals

Adding convenience is a Turbo Download feature that uses 4G and Wi-Fi at the same time to download large files or videos at super fast speeds. 

Best Selling Phones of Last Year

Best Selling Apple iPhone 7

The Apple iPhone 7 is Apple’s most popular and introduced us to the luxurious new deep jet black colour scheme, which makes it impossible to see where the aluminium ends and the glass begins. 

Apple iPhone 7

Overview: This iPhone is 7.1mm thick and has a 4.7” display that is 25% brighter than before. IP67 certification gives us the first water resistant iPhone. The iPhone 7 also has stereo speakers, a 12MP camera that captures 50% more light and a battery that lasts 2 hours longer, compared to the battery in the iPhone 6s.

Apple iPhone 7 deals

Google Pixel

The Google Pixel is a groundbreaking smartphone, introducing the new Google Assistant and
Android Nougat operating system.

Google Pixel

Overview: The Google Pixel has a 5” display and can break the barriers of reality, due to its compatibility with the Daydream View VR Headset. The 12.3MP camera is rated as the best ever, by DxOMark Mobile and the battery is fast charging, giving 7 hours use in just 15 minutes of charge.

Google Pixel deals

Samsung Galaxy S7

The Samsung Galaxy S7 is the second most popular phone and this delivers a bigger experience on a 5.1” QHD display. The body is thin at 7.9mm and combines metal and glass for a premium look and feel. 

Samsung Galaxy S7

Overview: The Android Marshmallow OS accompanies a series of Samsung apps. There is also an excellent camera pairing with a 12MP dual-pixel main camera and 5MP selfie camera.

Samsung Galaxy S7 deals

Sony Xperia XZ

The Sony Xperia XZ has a unique shine created through the use of high purity ALKALEIDO metal. This meets a 5.2” display that is sized for the internet, media playback and gaming.

Sony Xperia XZ

Overview: The Sony Xperia XZ has Hi-Res Audio and Sony apps including Sony Music and PS4 Remote Play. The 23MP camera takes high definition to new levels, while Qnovo adaptive charging protects the battery, giving it twice the lifespan.

Sony Xperia XZ deals

Samsung Galaxy Note 4

The Samsung Galaxy Note 4 has an extremely large 5.7” display, which works with the S Pen for an experience that will fool you into thinking you are writing on paper. The 2.7GHz processor is one of the fastest in any smartphone and it enables multitasking through multiple windows.

Samsung Galaxy Note 4

Overview: A premium metal frame adds a new layer of durability and there is a high-end 16MP main camera and 3.7MP video calling camera.

Samsung Galaxy Note 4 deals

6. LG G5

One of the real surprise performers at MWC 2016, the LG G5 stole the show with its modular design and impressive features. Allowing for a removable battery along with some other impressive additions, the G5 has quickly become one of the most popular phones on the market.


Overview: The LG G5 has a 5.3" QHD display at is disposal, allowing for a top quality viewing experience that can't be matched by some other manufacturers.

LG G5 deals

Samsung Galaxy S7 Edge

The Samsung Galaxy S7 Edge has an Always On Display that measures 5.5”. This means that your notification alerts and useful information, such as the time and date, are always visible. Functionality gets a boost with many functions easily accessible through the Edge display.

Samsung Galaxy S7 Edge
Overview: The Samsung Galaxy S7 Edge has fingerprint security and is a practical choice with IP68 certification, highlighting is water resistance. The ultimate gaming experience is on offer with 64% improved graphics performance and there is a 12MP camera and one of the highest capacity batteries, at 3,600mAh.

Samsung Galaxy S7 Edge deals

Apple iPhone 7 Plus

The Apple iPhone 7 Plus has a large 5.5” Retina display, the new jet black colour option and IP67 certification of its water resistance.

Apple iPhone 7 Plus

Overview: The dual camera system features a 12MP wide angle lens and a 12MP telephoto lens. This lets the iPhone 7 Plus give 2x optical zoom and portrait mode, where bokeh depth of field enables the blurring of backgrounds. The Touch ID fingerprint sensor is built into the pressure sensitive home button and this Apple phone has the longest battery life of any iPhone.

Apple iPhone 7 Plus deals

Microsoft Lumia 950

The Microsoft Lumia 950 should be the smartphone of choice for professionals. The 5.2” display brings the Microsoft Windows 10 OS to users and this includes the Cortana digital assistant, which is synced over all Windows 10 devices.

Microsoft Lumia 950

Overview: The Continuum experience can be run through a Microsoft Display Dock, not included, and this up-scales apps for a PC-like experience on a monitor and aided by a keyboard and mouse. The 20MP and 5MP cameras are high-end and USB Type-C fast charging gives up to 50% charge in only 30 minutes.

Microsoft Lumia 950 deals

Google Nexus 5X

The Google Nexus 5X has a 5.2” display, 7.9mm thick body and Google’s Marshmallow OS. This brings with it a fingerprint sensor and Now on Tap. USB Type-C fast charging is once again featured and gives 3.8 hours of use from only 10 minutes of charge.

Google Nexus 5X

Overview: A 12.3MP camera is backed up by a 5MP camera for taking selfies or making video calls.

Google Nexus 5X deals

Most popular mobile phones this month

There are three other mobile phones that have been popular this month and have only just fell short of our top 10. These mobile phones are the Google Pixel XL, Samsung Galaxy A3 2017 and the Huawei Nova.

The Google Pixel XL is the larger cousin of the Pixel and boasts a slightly better spec, for those who don’t mind having an over-sized phone. The Pixel XL has a 5.5” display and this is half an inch bigger than the screen on the Pixel. It also has a higher resolution with 2560 x 1440 pixels.

Google Pixel XL

The Pixel XL has a larger battery with a capacity of 3,450mAh and this gives it an extra hour of internet use or video playback, in comparison to its smaller cousin.

The Huawei Nova has caught the eye of consumers with its magnesium aluminium alloy body, bright 450 nit (one nit equals one candle) display and the practical addition of a gloves mode.

Huawei Nova

The fingerprint sensor can be used to access notifications or flick through the photo gallery. The main camera is a 12MP snapper, while the 8MP selfie camera has an advanced Beauty mode. The 3,020mAh battery should give most users two days of use.

The Samsung Galaxy A3 2017 is newly released this month and makes it affordable to own a smartphone with some of the latest tech on board. This tech includes a fingerprint sensor, IP68 certification against dust and water and an Always-On Display.

Samsung Galaxy A3 2017 available now

The Samsung Galaxy A3 2017 has a 4.7” HD display, a 13MP main camera and a 8MP selfie camera. This Samsung phone will surely be a hit with those looking for an Android Marshmallow smartphone this month.

Which one is yours? -  All time popular or Most Expensive

Which one was your favourite from the old days? The old Nokia 3210 or maybe even further back, we check out the best sellers of times gone by - view the most popular phones of all time here

What's the most you've paid for a handset, there have been gold and diamond models that run into thousands of pounds - Most expensive mobile phones ever.

Year on year ther are different phones and now smartphones that can fall into both categories, sometimes this can differ from country to country, what may be the 'in phone' for a teenager may not be the same for everyone else, maybe you have a handset you are happy with and just require a sim only deal, this is an ever growing choice too to cut down costs.

Upcoming for 2017

There will be lots of new handsets from all manufacturers hitting the online market throughout 2016.

Customers will be looking forward to upgrading their phones to the iPhone 7 and Samsung Galaxy S7 already released with each of the 7 series on both models set to top the flagship lists are you ready for the Samsung Galaxy S8 already. 

We have a dedicated page for what's coming out and when, take a look at the main ones coming soon.

Pay As You Go

You generally find a different popularity for models sold under the Pay As You Go tag, the handsets listed above have been for pay monthly on normal consumer mobile phone contract or for business.

Written by: Michael Brown

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