The Orange mobile brand was established in 1993 and encompasses the Orange mobile network, internet service provider and a range of self branded phones tailored to the networks services. Today 17 million consumers are connected to Orange’s mobile and broadband services.
In 1996 Orange was floated on the London Stock Exchange and in June 1996 Orange became the youngest company to enter the FTSE 100 with a value of £2.4 billion and by 1997 Orange had gained 1-million customers. By 2000 France Telecom who re-branded its entire mobile telecommunications to the Orange brand had purchased Orange.
Towards the end of 2009 T-Mobile’s parent company Deutsche Telekom and France Telecom announced their intention to merge their UK operations to form the Everything Everywhere brand. Today this combination of Orange and T-Mobile has created the largest mobile phone operator in the UK with 37% of the market. In May of 2011 the parent company Everything Everywhere announced that both the T-Mobile and Orange brands will remain on the British high streets going forward.
Today Orange offers both pay as you go and contract services. With pay as you go users can top up their phone using swipe cards, via the telephone, over the internet or by purchasing a voucher. The contract offers reflect the current state of the market and offer consumers the flexibility to choose between 1, 12, 18 or 24 month contracts.
As with the other mobile phone brands Orange offers data services with GRPS, HSDPA and 3G connections and currently has the largest integrated 2.5G/3G network in the UK.
Orange has had success with its own self branded handsets and these include the Rio series and the San Francisco series, the latest of which is the San Francisco II. This mobile phone brings smartphone features to the budget end of the market with the incorporation of a touchscreen and Android operating system. Users can download new apps on this phone, post updates on Twitter and Facebook and snap pictures on the 5-megapixels camera.
Orange also offers several unique selling points and these include Orange Wednesdays that gives customers cinema tickets at a two for one price every Wednesday. Magic Numbers allows consumers to add an Orange mobile number every six months and this number then becomes completely free to call.
Four main contract tariff structures exist and these include Dolphin Tariffs for unlimited texts and free internet. Canary Tariffs offer generous call allowances and free texts whilst the Racoon Tariff has unlimited landline calls. The Panther Tariffs again feature unlimited texts and free internet along with Panther Swapables, which are subscriptions to media services with users allowed two of these for free.
The Panther Swapables help to enrich the smartphone experience and users may choose from Mobile TV from Orange, Sky Sports, Deezer Music Streaming, The Times, Navigon Mobile Sat Nav and Daily Puzzler. Play Games from Orange, Book Club, 247 Sport, MTV, Go Commute and Russell Grant Astrology are also available.
To find the best deal on Orange you can compare the market here and choose from the latest Orange contract, SIM free handsets and pay as you go deals.