We all love our Apple, Samsung and HTC smartphones, but even with their continued development in the smartphone market, it is sometimes nice to see a new manufacturer or brand, make a splash now and then.
So, with this in mind, we take a look at which smartphone manufacturers and brands are going to hit the market with a fresh new approach this year.
The Lenovo brand of mobile phones will be one of the most interesting brands to follow in the UK during 2016 and beyond. Lenovo acquired Motorola Mobility in 2014, which should ultimately lead to the release of a string of Lenovo branded phones in the UK.
|Lenovo K5 Vibe review|
The first such Lenovo branded phone launched into the UK market was the Lenovo K5 Vibe. This super-cheap smartphone is a musical masterpiece with twin speakers and Dolby Atmos Audio, which generates sounds that appear to come from all directions, including from above.
Alcatel recently re-branded itself by dropping OneTouch from the company name. Alcatel have been active in the UK market but it is their next smartphone launch that has consumers excited. The Alcatel Idol 4 is about to be released and this innovative phone will be supplied with packing that converts into a pair of VR Goggles.
|Alcatel Idol 4 review|
Virtual reality is the tech that everyone wants this year and the VR experience with the Idol 4 will allow consumers to explore VR content, downloaded from the VR Store.
Microsoft has continued to develop its Windows Phone 10 operating system, which has so far been shown off, with limited success, on Lumia branded smartphones. Microsoft is rumoured to developing the Surface Phone, to ensure that the next hardware it releases can compete with the hardware created by Apple and Samsung.
The latest rumours suggest that the Surface Phone could be released later this year and there will be three variants, to cover different budgets. The flagship variant is rumoured to have an 8GB RAM and 512GB internal memory, which would blow all other phones out of the water, in terms of processing power.
Not an individual phone as such, but Moto Mods are being released by Motorola and these modular units snap onto the back of Motorola phones, using very strong magnets, in order to offer new features through the attachable hardware.
Moto Mods that have become available includes a Moto Insta-Share Projector, JBL SoundBoost Speaker, Incipio offGRID Power Pack and Moto Style Shells. For now, Moto Mods work with the Moto Z series of smartphones, which have only been released in the US. Consumers will want to keep a keen eye out for them coming to UK shores, hopefully at some point in the not too distant future.
OnePlus is not going to face any marketing problems anytime soon. OnePlus has already took a slight hold over UK smartphone fans with its incredibly smart publicity stunts. For those in the know, you’ll remember the ‘Smash the Past’ scheme, which had a select few smartphone users actually smash their old phones to get a free OnePlus One phone in return.
The latest OnePlus phone is the OnePlus 3 and its hefty spec includes 6GB RAM, Dash Charging, an AMOLED display, 16MP camera and Snapdragon 820 processor.
The handset is affordable as well, costing users less than £329 SIM free, making it seem like an all-round good deal. The only issue OnePlus has had is meeting demand. Currently it cannot cater for the thousands of eager consumers.
When it meets this demand though, expect OnePlus to make a lot of noise on the smartphone market here in the UK.
With companies like these rising through the ranks, the likes of Apple, Samsung and other manufacturers should be keeping one eye on them for sure.
Written by: Michael Brown