You might not be surprised to hear that after the iPhone 5s and 5c sold a record 9 million handsets in the first weekend of their launch, it boosted the iPhone right to the top of the sales charts in the UK.
With access to exclusive sales statistics from a number of major online retailers, Mobilephones.com has made several discoveries about the most popular phones sold since September 20th 2013, some of which might surprise you…
This is the first time that Apple has released more than one smartphone in the same year, effectively giving consumers the choice of 5 different iPhone models to choose from: the iPhone 5s, the iPhone 5c, the iPhone 5, the iPhone 4s and the iPhone 4.
On the other hand, Samsung releases handsets far more regularly, which, conversely to the iPhone, makes each previous model more or less obsolete as soon as a new model is launched. In practice, this means that while Apple users are still buying the iPhone 4 released in 2010, the Samsung Galaxy S and Samsung Galaxy S2 are far from being the most popular phones on the market.
Looking at sales statistics, it is clear that iPhone sales (comprising of the models mentioned above) accounted for 54% of total smartphone sales since 20th September. Sales of the Samsung Galaxy S3, S4 and S4 Mini, on the other hand, made up just 35% of total sales during the same period.
However, when we analyse the sales statistics of Apple’s releases, the results don’t look as promising.
As you can see, the iPhone 5s and the 5c collectively made up 22% of the total handsets sold in the period from September 20th 2013 towards the Christmas rush, which is exactly the same figure as for the Samsung Galaxy S4.
When you compare the flagships from Apple and Samsung directly, it emerges that the Samsung Galaxy S4 actually sold 8% more handsets than the iPhone 5s.
However, it perhaps isn’t fair to claim outright that the Samsung Galaxy S4 is more popular than the iPhone 5s; as with most new smartphones, many users prefer to wait until the initial hype has died down before taking the plunge in signing up for a 24 month contract.
Despite Apple announcing that it will discontinue the iPhone 5, sales of 2012’s flagship went through the roof, accounting for almost the same number of sales as the iPhone 5s and 5c combined.
Although 2% fewer iPhone 5 handsets were sold compared directly with the Samsung Galaxy S4, this is still a surprising result, considering the S4 was Samsung’s current handset.
These particular sales statistics show a great deal about what mobile phone users require from their phone contracts; while some want the latest handsets (in this case 22%), others prefer to save the pennies by acquiring a slightly older handset but on a cheaper monthly contract.
For example, a brand new iPhone 5s could set you back £42/month for unlimited calls, texts and 2GB of data, you can get an iPhone 5 with the same number of minutes, texts and data for just £33 per month. When you work out that this equates to a total of £216 over the course of a 24 month period, you can see the benefits.
If this option interests you, check out our best iPhone 5 deals here.
This year is also another first for Apple in that it's the first time that the iPhone has been offered in more colour variations than just black and white.
And it would seem that different coloured options is what Apple users are crying out for, with the gold version of the new flagship outselling the ‘space grey’ and silver variations at a ratio of 4:2:1.
It is also worth mentioning that more 16GB iPhone 5s devices were sold than 32GB, and more 32GB handsets than 64GB. This might sound like an obvious revelation, but it is clear that while users are keen to get their hands on the latest handset, they are still budget conscious, and shaving off the pounds by buying a handset with less internal storage.
For instance, an iPhone 5s with unlimited texts, calls and 2GB of data will cost you £42/month for a 16GB handset; £47/month for a 32GB and even more than that for a 64GB handset.
Take a look at all of our iPhone 5s deals here.
The iPhone 5c startled even more Apple fans when it was released in not just three, but five different colour variations: pink, blue, green, white and yellow.
Of all handsets together (regardless of its internal storage capacity), the blue version of the iPhone 5c sold 42.7% handsets, the white 19%, the pink, 24%, the green 10.25% and the yellow 5.25%. This has been neatly summarised in the table below: